Mercedes-Benz is a leading automotive brand with a history of 128 years. Since its establishment, the three-pointed star has become a symbol of success and trustworthiness for high achievers not only throughout the world but also here in Vietnam.
For 19 years now in Vietnam, Mercedes-Benz has continuously occupied a market share of above 50% in the luxury segment. It has fulfilled the car dreams of more than 30,000 customers and become a major part of Vietnam’s auto-DNA.
The company offers the widest and youngest variants in the Vietnam’s luxury segment that are not only suitable to both the strong, traditional customer group but also young elite customers.
Mercedes-Benz achieved the year-over-year growth of 65% - 3 times higher than the average of the market. Vietnam is the No.1 fastest growing market of Mercedes-Benz in Asia. At the biggest Vietnam Motor Show 2013, Mercedes-Benz got a quad-win: Favorite Car Brand, Most Interesting Performance, Most Attractive Booth Design and Best Customer Service. In the first half of 2014, MBV also achieved the growth of 69%.
MBV has the largest network of any premium car company with a dozen outlets. According to JD Power, it is the leading aftersales service provider in the market. Vietnam is proud of being the first country outside Germany to assemble the S-Class – the best car in the world. This is a milestone of MBV as well as Vietnam’s automotive industry.
MBV lives up to its responsibility for the Vietnamese environment and society as one of top tax payers. In terms of social contribution, MBV has contributed to the community through the charity project “A Star with Heart” to finance the cost of heart surgery for children in need, around 100 cases. All activities of MBV contribute to its vision to be No.1 in Customer Care, Quality and Innovation in the Vietnamese automotive market, with a clear focus on compliant business practices.